HOLLIE SMITH

<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:media="http://search.yahoo.com/mrss/"
	
	>

<channel>
	<title>HOLLIE SMITH</title>
	<link>https://holliesmith.work</link>
	<description>HOLLIE SMITH</description>
	<pubDate>Fri, 27 Feb 2026 15:23:06 +0000</pubDate>
	<generator>https://holliesmith.work</generator>
	<language>en</language>
	
		
	<item>
		<title>CULTURE&#38;</title>
				
		<link>https://holliesmith.work/CULTURE</link>

		<pubDate>Mon, 12 Dec 2022 14:02:38 +0000</pubDate>

		<dc:creator>HOLLIE SMITH</dc:creator>

		<guid isPermaLink="true">https://holliesmith.work/CULTURE</guid>

		<description>
	CULTURE&#38;amp;Culture&#38;amp; is an independent arts and education charity based in London who were looking to relaunch with a brand refresh and website which would encompass the three divisions which all come under the Culture&#38;amp; institution: Culture&#38;amp;, The Public Programme and the New Museum School. 


In order to show these three seperate entities, a clear system defined by colour was created.


Studio: Praline
Brand Refresh, Web Design


	&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/e9c4459bd6e69fbba28ed5aedc9bb7b5a103b3e07a47c744d1ab858181335dea/Culture--Grey-Background2.jpg" data-mid="245540763" border="0"  src="https://freight.cargo.site/w/1000/i/e9c4459bd6e69fbba28ed5aedc9bb7b5a103b3e07a47c744d1ab858181335dea/Culture--Grey-Background2.jpg" /&#62;

&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/ffe3c229c3d444148ee5fc6fd1d800a7545502a6ccfae8acb711ddbe9c6eea97/Culture--Grey-Background.jpg" data-mid="245540761" border="0"  src="https://freight.cargo.site/w/1000/i/ffe3c229c3d444148ee5fc6fd1d800a7545502a6ccfae8acb711ddbe9c6eea97/Culture--Grey-Background.jpg" /&#62;


&#60;img width="4267" height="2600" width_o="4267" height_o="2600" data-src="https://freight.cargo.site/t/original/i/aa1bc01bf2bc810b904220e56a7a37c374b6b93c466fbd66164bf9e46de08d0b/Hollie_Website_V26.jpg" data-mid="161711622" border="0"  src="https://freight.cargo.site/w/1000/i/aa1bc01bf2bc810b904220e56a7a37c374b6b93c466fbd66164bf9e46de08d0b/Hollie_Website_V26.jpg" /&#62;

&#60;img width="4267" height="2600" width_o="4267" height_o="2600" data-src="https://freight.cargo.site/t/original/i/74675a72c828971c70225e64c991763e55b4ef20861e505e2d6d8400825a6458/Hollie_Website_V23.jpg" data-mid="161711619" border="0"  src="https://freight.cargo.site/w/1000/i/74675a72c828971c70225e64c991763e55b4ef20861e505e2d6d8400825a6458/Hollie_Website_V23.jpg" /&#62;

&#60;img width="4267" height="2600" width_o="4267" height_o="2600" data-src="https://freight.cargo.site/t/original/i/227a81449e0ba3b95bb6539b228565ce7f2be7618ed1a6f604d13d43b7e1955c/Hollie_Website_V24.jpg" data-mid="161711620" border="0"  src="https://freight.cargo.site/w/1000/i/227a81449e0ba3b95bb6539b228565ce7f2be7618ed1a6f604d13d43b7e1955c/Hollie_Website_V24.jpg" /&#62;

&#60;img width="4267" height="2600" width_o="4267" height_o="2600" data-src="https://freight.cargo.site/t/original/i/dff874c7c68908ebaea3ada78bf18a01e1a3b352ac4fdc96f94a1a463d61a0be/Hollie_Website_V25.jpg" data-mid="161711621" border="0"  src="https://freight.cargo.site/w/1000/i/dff874c7c68908ebaea3ada78bf18a01e1a3b352ac4fdc96f94a1a463d61a0be/Hollie_Website_V25.jpg" /&#62;
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/a016f110aaf299cb53cb34c02a8acd5d60913731e0aa3a537c3297564fa5a5ca/Culture--Grey-Background8.jpg" data-mid="245540770" border="0"  src="https://freight.cargo.site/w/1000/i/a016f110aaf299cb53cb34c02a8acd5d60913731e0aa3a537c3297564fa5a5ca/Culture--Grey-Background8.jpg" /&#62;

&#60;img width="2048" height="1152" width_o="2048" height_o="1152" data-src="https://freight.cargo.site/t/original/i/0300f7f2aa16201054a87f0b99a237371245db5a4a987600a0643f9100f9600c/Praline_Cultureand_Branding_Tote_01-1-2048x1152.jpg" data-mid="245540801" border="0"  src="https://freight.cargo.site/w/1000/i/0300f7f2aa16201054a87f0b99a237371245db5a4a987600a0643f9100f9600c/Praline_Cultureand_Branding_Tote_01-1-2048x1152.jpg" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>ZEFIRO</title>
				
		<link>https://holliesmith.work/ZEFIRO</link>

		<pubDate>Fri, 09 Jan 2026 11:38:29 +0000</pubDate>

		<dc:creator>HOLLIE SMITH</dc:creator>

		<guid isPermaLink="true">https://holliesmith.work/ZEFIRO</guid>

		<description>
	ZEFIRO


Zefiro is an experimental sound project built around the idea of music as an invisible force. Like wind, sound cannot be seen directly 


— it is only experienced through its effects.


The identity is built around motion as a unifying principle. Movement runs through every element of the brand, from blurred imagery created through camera motion to animated typography and a dynamic logo to reflect the way music exists in time. Unfolding, shifting, and never static.


Brand Identity, Copywriting, Art Direction


	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6c40420284efec00592a74026c7c56d7bc4774229ddcf9cc46cfbb71372fc154/1.gif" data-mid="242656842" border="0"  src="https://freight.cargo.site/w/1000/i/6c40420284efec00592a74026c7c56d7bc4774229ddcf9cc46cfbb71372fc154/1.gif" /&#62;


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/59e2c6d0fcfaec12869d56b9330176597bf3c7f589509df5c157d254a6673c38/Zefiro-8.gif" data-mid="242656796" border="0"  src="https://freight.cargo.site/w/1000/i/59e2c6d0fcfaec12869d56b9330176597bf3c7f589509df5c157d254a6673c38/Zefiro-8.gif" /&#62;


&#60;img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/3e78a80418e489bdc0b0b57b31fa24c4230f3f6aca7d6f64bc1befe1db273588/Record-Mockup.png" data-mid="244322471" border="0"  src="https://freight.cargo.site/w/1000/i/3e78a80418e489bdc0b0b57b31fa24c4230f3f6aca7d6f64bc1befe1db273588/Record-Mockup.png" /&#62;


&#60;img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/7a8c4244a6c6d061ad960e9ae53d84ff7c15c7da371c5faf2f8ced7baf378985/VINYL-MOCK-UP.jpg" data-mid="244213094" border="0"  src="https://freight.cargo.site/w/1000/i/7a8c4244a6c6d061ad960e9ae53d84ff7c15c7da371c5faf2f8ced7baf378985/VINYL-MOCK-UP.jpg" /&#62;


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9398a5ad0bb8faeaaf97d04210786e05802e94aca4723f72a18ada6a0b260694/Instagram-Posts-2_1.gif" data-mid="244310065" border="0"  src="https://freight.cargo.site/w/1000/i/9398a5ad0bb8faeaaf97d04210786e05802e94aca4723f72a18ada6a0b260694/Instagram-Posts-2_1.gif" /&#62;


&#60;img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/6ceebe3037aadb36c836083fa27dc4113964708822733d1b5cbe47d52312eb50/Zefiro_Posters2.png" data-mid="245524032" border="0"  src="https://freight.cargo.site/w/1000/i/6ceebe3037aadb36c836083fa27dc4113964708822733d1b5cbe47d52312eb50/Zefiro_Posters2.png" /&#62;


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2ca0bf95ce0df9073adde89d4c487f29cd5fa5cfc06c65ccb530da714b8e9112/Instagram-Stories.gif" data-mid="245324198" border="0"  src="https://freight.cargo.site/w/1000/i/2ca0bf95ce0df9073adde89d4c487f29cd5fa5cfc06c65ccb530da714b8e9112/Instagram-Stories.gif" /&#62;


&#60;img width="1000" height="1245" width_o="1000" height_o="1245" data-src="https://freight.cargo.site/t/original/i/6e540333a3e228e6b7693e350bda538be58a9afb4fee3d7491c912b265b32874/Front_3.png" data-mid="245324186" border="0"  src="https://freight.cargo.site/w/1000/i/6e540333a3e228e6b7693e350bda538be58a9afb4fee3d7491c912b265b32874/Front_3.png" /&#62;
&#60;img width="3360" height="4199" width_o="3360" height_o="4199" data-src="https://freight.cargo.site/t/original/i/6c2cdd3470223f151fbe87db48c8e8d7be66f6afb84b164b208b126791eef30c/MM_Bag_BG-CL1-04.png" data-mid="245324102" border="0"  src="https://freight.cargo.site/w/1000/i/6c2cdd3470223f151fbe87db48c8e8d7be66f6afb84b164b208b126791eef30c/MM_Bag_BG-CL1-04.png" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>THE PHOTOGRAPHERS' GALLERY</title>
				
		<link>https://holliesmith.work/THE-PHOTOGRAPHERS-GALLERY</link>

		<pubDate>Tue, 19 Nov 2024 10:16:52 +0000</pubDate>

		<dc:creator>HOLLIE SMITH</dc:creator>

		<guid isPermaLink="true">https://holliesmith.work/THE-PHOTOGRAPHERS-GALLERY</guid>

		<description>
	THE PHOTOGRAPHERS’ GALLERYI was commissioned by The Photographers’ Gallery to design the visual identity for their upcoming exhibition, Deborah Turbeville: Photocollage.&#38;nbsp;

To reflect the transitory, soft, and wintry essence of Turbeville’s photography, I developed an identity featuring a variable font that evokes the interplay of under and overexposure.

This concept evolved into a dynamic and adaptive identity that subtly shifted across different mediums. Whether it was animated typography for social media or printed graphics for the exhibition, the design became a living, breathing homage to Turbeville’s unique vision.


Exhibition Identity


&#60;img width="1108" height="712" width_o="1108" height_o="712" data-src="https://freight.cargo.site/t/original/i/e9d3710db15d95243712b3d400ad9805927cd9f1ade40399ecb5d347f0734362/Comp-1_2.gif" data-mid="222041924" border="0"  src="https://freight.cargo.site/w/1000/i/e9d3710db15d95243712b3d400ad9805927cd9f1ade40399ecb5d347f0734362/Comp-1_2.gif" /&#62;


&#60;img width="4800" height="3200" width_o="4800" height_o="3200" data-src="https://freight.cargo.site/t/original/i/4e81bdc4947c3073e6baa8af4526f38ecc48f551982ea4ddd0677b485b5a2eba/TPG_-Deborah-Turbeville_KElliott_002.jpg" data-mid="222036335" border="0"  src="https://freight.cargo.site/w/1000/i/4e81bdc4947c3073e6baa8af4526f38ecc48f551982ea4ddd0677b485b5a2eba/TPG_-Deborah-Turbeville_KElliott_002.jpg" /&#62;
&#60;img width="4800" height="3200" width_o="4800" height_o="3200" data-src="https://freight.cargo.site/t/original/i/fafc77a763c3724305a8c1b19c3e1ba5f8a6e69704b1ff5d5925bd5ad5e1a3c1/TPG_-Deborah-Turbeville_KElliott_001.jpg" data-mid="222036434" border="0"  src="https://freight.cargo.site/w/1000/i/fafc77a763c3724305a8c1b19c3e1ba5f8a6e69704b1ff5d5925bd5ad5e1a3c1/TPG_-Deborah-Turbeville_KElliott_001.jpg" /&#62;
&#60;img width="4800" height="3200" width_o="4800" height_o="3200" data-src="https://freight.cargo.site/t/original/i/ccd5a19ed34da9754bdeb24ba5f9c0e7feef137e17197f1db68dad8f005be591/TPG_-Deborah-Turbeville_KElliott_003.jpg" data-mid="222036541" border="0"  src="https://freight.cargo.site/w/1000/i/ccd5a19ed34da9754bdeb24ba5f9c0e7feef137e17197f1db68dad8f005be591/TPG_-Deborah-Turbeville_KElliott_003.jpg" /&#62;
&#60;img width="4800" height="3200" width_o="4800" height_o="3200" data-src="https://freight.cargo.site/t/original/i/6f547fbaa97ab625545636c6988392a081d0b84c39ab49ea44991450a6b8a0b8/TPG_-Deborah-Turbeville_KElliott_004.jpg" data-mid="222036676" border="0"  src="https://freight.cargo.site/w/1000/i/6f547fbaa97ab625545636c6988392a081d0b84c39ab49ea44991450a6b8a0b8/TPG_-Deborah-Turbeville_KElliott_004.jpg" /&#62;
&#60;img width="4800" height="3200" width_o="4800" height_o="3200" data-src="https://freight.cargo.site/t/original/i/146ed1841a26d7c11168d209082cb2df204b4d37666dfe0a128d8224ec205913/TPG_-Deborah-Turbeville_KElliott_007.jpg" data-mid="222036723" border="0"  src="https://freight.cargo.site/w/1000/i/146ed1841a26d7c11168d209082cb2df204b4d37666dfe0a128d8224ec205913/TPG_-Deborah-Turbeville_KElliott_007.jpg" /&#62;
&#60;img width="4800" height="3200" width_o="4800" height_o="3200" data-src="https://freight.cargo.site/t/original/i/5d4b60c511374f3fcea3f98db9e83939da35d3b9ccf3e99c7ace7d5fe04fc7c3/TPG_-Deborah-Turbeville_KElliott_008.jpg" data-mid="222036853" border="0"  src="https://freight.cargo.site/w/1000/i/5d4b60c511374f3fcea3f98db9e83939da35d3b9ccf3e99c7ace7d5fe04fc7c3/TPG_-Deborah-Turbeville_KElliott_008.jpg" /&#62;
&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/a043537070b004f4c67cfe6950ab54aa0019d5784065fbcef7dafae3fe6dbb39/IMG_1411-Edit.jpg" data-mid="222038349" border="0"  src="https://freight.cargo.site/w/1000/i/a043537070b004f4c67cfe6950ab54aa0019d5784065fbcef7dafae3fe6dbb39/IMG_1411-Edit.jpg" /&#62;
&#60;img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/d916d826cc15113ccac5349e807ca9cf0ccd24881f0c68a7539eda8470007c59/DSC01234-edit.jpg" data-mid="227838379" border="0"  src="https://freight.cargo.site/w/1000/i/d916d826cc15113ccac5349e807ca9cf0ccd24881f0c68a7539eda8470007c59/DSC01234-edit.jpg" /&#62;
&#60;img width="2498" height="1665" width_o="2498" height_o="1665" data-src="https://freight.cargo.site/t/original/i/1a044d9d6645414fb29472e2b2c7540f2642cb49e2190fb8ef218003ad3c9281/IMG_20241008_191046_Edit.jpg" data-mid="227838376" border="0"  src="https://freight.cargo.site/w/1000/i/1a044d9d6645414fb29472e2b2c7540f2642cb49e2190fb8ef218003ad3c9281/IMG_20241008_191046_Edit.jpg" /&#62;
&#60;img width="2308" height="1539" width_o="2308" height_o="1539" data-src="https://freight.cargo.site/t/original/i/0e201a6a57bfb7e6303c0fdc094688667942389ded9ba737ed51ab627b31ebb7/IMG_1419_Edit.jpg" data-mid="222038351" border="0"  src="https://freight.cargo.site/w/1000/i/0e201a6a57bfb7e6303c0fdc094688667942389ded9ba737ed51ab627b31ebb7/IMG_1419_Edit.jpg" /&#62;


&#60;img width="3883" height="4854" width_o="3883" height_o="4854" data-src="https://freight.cargo.site/t/original/i/b5b1f876089f3158e45fce06f4468a1c846552e3b9ca47c6c6e3b781a845fdb8/Poster.jpg" data-mid="222038463" border="0"  src="https://freight.cargo.site/w/1000/i/b5b1f876089f3158e45fce06f4468a1c846552e3b9ca47c6c6e3b781a845fdb8/Poster.jpg" /&#62;
&#60;img width="4123" height="5154" width_o="4123" height_o="5154" data-src="https://freight.cargo.site/t/original/i/4240b568c8fdf714a80a5657745466c5cc00c2b2a3983fa524ab8f2968446deb/Window-Vinyl-4-5.jpg" data-mid="222038479" border="0"  src="https://freight.cargo.site/w/1000/i/4240b568c8fdf714a80a5657745466c5cc00c2b2a3983fa524ab8f2968446deb/Window-Vinyl-4-5.jpg" /&#62;


&#60;img width="3830" height="3064" width_o="3830" height_o="3064" data-src="https://freight.cargo.site/t/original/i/7368166ec41c57bcbcc2186d2c418e7ef78efaec52e21b9bbd8f763332c29316/Mockup_7.jpg" data-mid="226978069" border="0"  src="https://freight.cargo.site/w/1000/i/7368166ec41c57bcbcc2186d2c418e7ef78efaec52e21b9bbd8f763332c29316/Mockup_7.jpg" /&#62;
&#60;img width="3906" height="3124" width_o="3906" height_o="3124" data-src="https://freight.cargo.site/t/original/i/402cbfce9c0cb01ad957d7477d239e3f1f77083d296b385c6491b258ce7d7513/Mockup_3.jpg" data-mid="222040486" border="0"  src="https://freight.cargo.site/w/1000/i/402cbfce9c0cb01ad957d7477d239e3f1f77083d296b385c6491b258ce7d7513/Mockup_3.jpg" /&#62;
&#60;img width="3906" height="3124" width_o="3906" height_o="3124" data-src="https://freight.cargo.site/t/original/i/4e8aa9db5261bc55c539b8141ef315dde512335f6ad5e1c85af922ee3d6273c0/Mockup_2.jpg" data-mid="222040487" border="0"  src="https://freight.cargo.site/w/1000/i/4e8aa9db5261bc55c539b8141ef315dde512335f6ad5e1c85af922ee3d6273c0/Mockup_2.jpg" /&#62;
&#60;img width="3906" height="3124" width_o="3906" height_o="3124" data-src="https://freight.cargo.site/t/original/i/5798e18c04fb605c6cb8bff9715a3a4a873c2a2562a5d695ec097d626623a9ee/Mockup.jpg" data-mid="222040496" border="0"  src="https://freight.cargo.site/w/1000/i/5798e18c04fb605c6cb8bff9715a3a4a873c2a2562a5d695ec097d626623a9ee/Mockup.jpg" /&#62;
&#60;img width="3906" height="3124" width_o="3906" height_o="3124" data-src="https://freight.cargo.site/t/original/i/acc1b414e223dd96c8b815bee45343b270ffebf5ad20d4ef62c8928eacde7d18/Mockup_4.jpg" data-mid="222040498" border="0"  src="https://freight.cargo.site/w/1000/i/acc1b414e223dd96c8b815bee45343b270ffebf5ad20d4ef62c8928eacde7d18/Mockup_4.jpg" /&#62;
&#60;img width="3906" height="3124" width_o="3906" height_o="3124" data-src="https://freight.cargo.site/t/original/i/2ca3b3da9d79cc570e4ba0f552dbc4c30bb7fddb9e0c75453e8cab692451f194/Mockup_5.jpg" data-mid="222040499" border="0"  src="https://freight.cargo.site/w/1000/i/2ca3b3da9d79cc570e4ba0f552dbc4c30bb7fddb9e0c75453e8cab692451f194/Mockup_5.jpg" /&#62;
&#60;img width="3906" height="3124" width_o="3906" height_o="3124" data-src="https://freight.cargo.site/t/original/i/fa331beee520bacd35773dd575c90c8f62462177fe539cd0969e1d8c0d7bc15a/Mockup_6.jpg" data-mid="222040500" border="0"  src="https://freight.cargo.site/w/1000/i/fa331beee520bacd35773dd575c90c8f62462177fe539cd0969e1d8c0d7bc15a/Mockup_6.jpg" /&#62;


&#60;img width="3933" height="2809" width_o="3933" height_o="2809" data-src="https://freight.cargo.site/t/original/i/ca70cea3242d2b1776ff7e21bbce10c7e41c91d212d622d58b0096acb0fdb31d/IMG_1461_edit_3.jpg" data-mid="226947165" border="0"  src="https://freight.cargo.site/w/1000/i/ca70cea3242d2b1776ff7e21bbce10c7e41c91d212d622d58b0096acb0fdb31d/IMG_1461_edit_3.jpg" /&#62;


&#60;img width="522" height="740" width_o="522" height_o="740" data-src="https://freight.cargo.site/t/original/i/cbda05a699c098e03eedb78afecb66c5a500cfeff7c0e784efd2dff2faf8cbba/TPG_Deborah_Turbeville_Invite_A5.gif" data-mid="226948150" border="0"  src="https://freight.cargo.site/w/522/i/cbda05a699c098e03eedb78afecb66c5a500cfeff7c0e784efd2dff2faf8cbba/TPG_Deborah_Turbeville_Invite_A5.gif" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>A SECRET SYMMETRY</title>
				
		<link>https://holliesmith.work/A-SECRET-SYMMETRY</link>

		<pubDate>Mon, 12 Dec 2022 14:55:43 +0000</pubDate>

		<dc:creator>HOLLIE SMITH</dc:creator>

		<guid isPermaLink="true">https://holliesmith.work/A-SECRET-SYMMETRY</guid>

		<description>
	A SECRET SYMMETRY


‘A Secret Symmetry’ is the biography of a Russian woman named Sabrina Spielrein who underwent therapy with Carl Jung and went on to be an active disciple of Freud. The author focuses on Spielrein's relationship with Jung and her joint relationship with Freud presenting a rare glimpse into the essence of psychoanalytic work and into the lives of three of its key figures.


A typographic approach was adopted for the poster and book launch invite linking directly to the title and to the deeper themes presented in the book.


Self-directedBook Cover Design, Editorial


	&#60;img width="1000" height="1250" width_o="1000" height_o="1250" data-src="https://freight.cargo.site/t/original/i/4d01ee61519eefba5438d63f0e7fd27d1543166018eb582686767209ddef657b/IMG_2931.png" data-mid="244627576" border="0"  src="https://freight.cargo.site/w/1000/i/4d01ee61519eefba5438d63f0e7fd27d1543166018eb582686767209ddef657b/IMG_2931.png" /&#62;

&#60;img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/9f47123411caac41fbd3d549d96944d36876cdfedf6e061cc7b6defb82f189d1/MM_Card_CD-D-02.jpg" data-mid="162485819" border="0"  src="https://freight.cargo.site/w/1000/i/9f47123411caac41fbd3d549d96944d36876cdfedf6e061cc7b6defb82f189d1/MM_Card_CD-D-02.jpg" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>IT’S ORGANIC</title>
				
		<link>https://holliesmith.work/IT-S-ORGANIC</link>

		<pubDate>Mon, 12 Dec 2022 15:07:13 +0000</pubDate>

		<dc:creator>HOLLIE SMITH</dc:creator>

		<guid isPermaLink="true">https://holliesmith.work/IT-S-ORGANIC</guid>

		<description>
	IT’S ORGANIC
It’s Organic is a wellness brand that focuses on empathy and care. Their principal aim is to make the complicated world of wellness more approachable and easy to understand. They do this by being honest about their products and how they’re made, choosing clarity over ambiguity, and always putting the benefits first.&#38;nbsp;


By getting to know the founders, a clear positioning and brand strategy for It’s Organic was identified, highlighting its uniqueness through a genuine personal story and an open dialogue with customers. The tone of voice and design were then developed to align with this narrative.


Studio: PralineIdentity, Web Design, Strategy,&#38;nbsp;Tone of Voice


	&#60;img width="3902" height="2600" width_o="3902" height_o="2600" data-src="https://freight.cargo.site/t/original/i/a3f7e29bcf14c86cce646f1f0e9c8b45a92283ff08b8aa57e81d547ed5f30a05/Hollie_Website_V265.jpg" data-mid="162047950" border="0"  src="https://freight.cargo.site/w/1000/i/a3f7e29bcf14c86cce646f1f0e9c8b45a92283ff08b8aa57e81d547ed5f30a05/Hollie_Website_V265.jpg" /&#62;

&#60;img width="4267" height="2600" width_o="4267" height_o="2600" data-src="https://freight.cargo.site/t/original/i/c29502f55f6efae8c6ca59f551b1af21826793af6519e29fdd175fa852493fff/Hollie_Website_V217.jpg" data-mid="161714466" border="0"  src="https://freight.cargo.site/w/1000/i/c29502f55f6efae8c6ca59f551b1af21826793af6519e29fdd175fa852493fff/Hollie_Website_V217.jpg" /&#62;
&#60;img width="4267" height="2600" width_o="4267" height_o="2600" data-src="https://freight.cargo.site/t/original/i/04d72662bf3fc7c19ec6f66a4596e8031124c4a13d07b38eb27ef1c0e7d0a689/Hollie_Website_V218.jpg" data-mid="161714467" border="0"  src="https://freight.cargo.site/w/1000/i/04d72662bf3fc7c19ec6f66a4596e8031124c4a13d07b38eb27ef1c0e7d0a689/Hollie_Website_V218.jpg" /&#62;
&#60;img width="4267" height="2600" width_o="4267" height_o="2600" data-src="https://freight.cargo.site/t/original/i/bebf1c7d3fa7e35bce10a8f76d24fd4770e1bd035f2b5ad245b71470c5ca946e/Hollie_Website_Vm.jpg" data-mid="162047929" border="0"  src="https://freight.cargo.site/w/1000/i/bebf1c7d3fa7e35bce10a8f76d24fd4770e1bd035f2b5ad245b71470c5ca946e/Hollie_Website_Vm.jpg" /&#62;
&#60;img width="4267" height="2600" width_o="4267" height_o="2600" data-src="https://freight.cargo.site/t/original/i/33aad334c8190220e3c27e9495422e21c6121f602e0814cf43b2a1632593edd1/Hollie_Website_Vm2.jpg" data-mid="162047930" border="0"  src="https://freight.cargo.site/w/1000/i/33aad334c8190220e3c27e9495422e21c6121f602e0814cf43b2a1632593edd1/Hollie_Website_Vm2.jpg" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>COLLECTIVE ACT</title>
				
		<link>https://holliesmith.work/COLLECTIVE-ACT</link>

		<pubDate>Thu, 15 Dec 2022 12:56:55 +0000</pubDate>

		<dc:creator>HOLLIE SMITH</dc:creator>

		<guid isPermaLink="true">https://holliesmith.work/COLLECTIVE-ACT</guid>

		<description>
	COLLECTIVE ACT


Collective Act is a large-scale events organisation built around collaboration and participation. The wordmark logo takes a typographic approach, expressing this spirit through a playful and flexible visual language. The additional abbreviated logomark was carried throughout the wider brand identity, creating a cohesive and engaging system.


Studio: PralineIdentity


&#60;img width="4267" height="2600" width_o="4267" height_o="2600" data-src="https://freight.cargo.site/t/original/i/af2b2207fb38ad8cbb0202ff62673af0c064edebeb37520e79ff679d767d69cc/Hollie_Website_Vl.jpg" data-mid="162023670" border="0"  src="https://freight.cargo.site/w/1000/i/af2b2207fb38ad8cbb0202ff62673af0c064edebeb37520e79ff679d767d69cc/Hollie_Website_Vl.jpg" /&#62;

&#60;img width="5500" height="3667" width_o="5500" height_o="3667" data-src="https://freight.cargo.site/t/original/i/779bc77f8cfd32e9ff13e2f2211f06a5b133ce43061ebfa16c017aec07e4e517/01-raw-tote-bag-mockup.jpg" data-mid="162488660" border="0"  src="https://freight.cargo.site/w/1000/i/779bc77f8cfd32e9ff13e2f2211f06a5b133ce43061ebfa16c017aec07e4e517/01-raw-tote-bag-mockup.jpg" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>FOSCA</title>
				
		<link>https://holliesmith.work/FOSCA</link>

		<pubDate>Fri, 27 Feb 2026 15:23:06 +0000</pubDate>

		<dc:creator>HOLLIE SMITH</dc:creator>

		<guid isPermaLink="true">https://holliesmith.work/FOSCA</guid>

		<description>
	FOSCA
Logotype and art direction shots for a luxury leather goods brand, set within a traditional Catalan apartment. The space, materials and use of natural light were chosen to echo the brand’s focus on craftsmanship and quiet luxury. 


Logotype, Art Direction


	&#60;img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/76d74900d52b8d2e828dc0704ed94ad9f5cf9a0d1df46f82ae0a875fc0411042/Fosca-Wordmark-Emboss.png" data-mid="246430073" border="0"  src="https://freight.cargo.site/w/1000/i/76d74900d52b8d2e828dc0704ed94ad9f5cf9a0d1df46f82ae0a875fc0411042/Fosca-Wordmark-Emboss.png" /&#62;


&#60;img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/9fee10f0fddcb7e7f37fc5aeee9881df7de29761265c97fe3f6058eb2cf4f75d/IMG_2880.png" data-mid="245395967" border="0"  src="https://freight.cargo.site/w/1000/i/9fee10f0fddcb7e7f37fc5aeee9881df7de29761265c97fe3f6058eb2cf4f75d/IMG_2880.png" /&#62;
&#60;img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/ca52526528e9746b14f241f724e85cfdfad27b2cae526fc60c0bdbe2d70afe4c/IMG_3016.png" data-mid="245395970" border="0"  src="https://freight.cargo.site/w/1000/i/ca52526528e9746b14f241f724e85cfdfad27b2cae526fc60c0bdbe2d70afe4c/IMG_3016.png" /&#62;
&#60;img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/9c7e63e2c05f4dc90b949f7092d08a62dd98045542bd68e60149b994a0d2814c/IMG_3034.png" data-mid="245395971" border="0"  src="https://freight.cargo.site/w/1000/i/9c7e63e2c05f4dc90b949f7092d08a62dd98045542bd68e60149b994a0d2814c/IMG_3034.png" /&#62;
&#60;img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/ecf3d6bc68871ed122280547c592d9eb7977f076e0038580da7e0ef0bdf4366a/IMG_2741_Green.png" data-mid="245395962" border="0"  src="https://freight.cargo.site/w/1000/i/ecf3d6bc68871ed122280547c592d9eb7977f076e0038580da7e0ef0bdf4366a/IMG_2741_Green.png" /&#62;
&#60;img width="3945" height="5917" width_o="3945" height_o="5917" data-src="https://freight.cargo.site/t/original/i/a800e68c0d64d10b2f577867802a49175fcab1cf2380600d92dddc4d83d255b8/IMG_2563.png" data-mid="245404616" border="0"  src="https://freight.cargo.site/w/1000/i/a800e68c0d64d10b2f577867802a49175fcab1cf2380600d92dddc4d83d255b8/IMG_2563.png" /&#62;
&#60;img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/bc395f740b4776ac533ebea3a104cbec01324304248a004446acb51f2e43f5c0/IMG_3036_V2.png" data-mid="245395972" border="0"  src="https://freight.cargo.site/w/1000/i/bc395f740b4776ac533ebea3a104cbec01324304248a004446acb51f2e43f5c0/IMG_3036_V2.png" /&#62;
&#60;img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/6929cd2281a1b47ae55bb0625d22317d7c61eef3df108e4b319b74c72f75341e/IMG_2984.png" data-mid="245395969" border="0"  src="https://freight.cargo.site/w/1000/i/6929cd2281a1b47ae55bb0625d22317d7c61eef3df108e4b319b74c72f75341e/IMG_2984.png" /&#62;


&#60;img width="1333" height="2000" width_o="1333" height_o="2000" data-src="https://freight.cargo.site/t/original/i/d93b3d5d3d63fbdf08cccdd1cd87fa8b8d0b3d1e1cd94e10b1118eae1a9138bd/Hang-Tag-4.png" data-mid="246368308" border="0"  src="https://freight.cargo.site/w/1000/i/d93b3d5d3d63fbdf08cccdd1cd87fa8b8d0b3d1e1cd94e10b1118eae1a9138bd/Hang-Tag-4.png" /&#62;
&#60;img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/a46159640d0f9afd4c1eeb599567defc6bfc9b7ebda87bd256e639cd35ed5da1/Dust-Bag-Fosca-3.png" data-mid="246536798" border="0"  src="https://freight.cargo.site/w/1000/i/a46159640d0f9afd4c1eeb599567defc6bfc9b7ebda87bd256e639cd35ed5da1/Dust-Bag-Fosca-3.png" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>COLLAPSE FEMINISM</title>
				
		<link>https://holliesmith.work/COLLAPSE-FEMINISM</link>

		<pubDate>Tue, 09 Jul 2024 16:02:29 +0000</pubDate>

		<dc:creator>HOLLIE SMITH</dc:creator>

		<guid isPermaLink="true">https://holliesmith.work/COLLAPSE-FEMINISM</guid>

		<description>
	COLLAPSE FEMINISM


Alice Cappelle is a writer from France. She is known for her critical video essays on YouTube that have accumulated more than ten million views.&#38;nbsp;A typographic approach was used for the cover linking purposely to the title and to the more complex issues presented in the book.

Nominated for best nonfiction book cover of the year at The Academy of British Cover Design Awards.


Book Cover Design, Editorial


	&#60;img width="1000" height="714" width_o="1000" height_o="714" data-src="https://freight.cargo.site/t/original/i/73519f4bb3acf90f87a2657e97bf80973fd8cdc953a4d9317eb6bef854046bdd/Front.png" data-mid="214370599" border="0"  src="https://freight.cargo.site/w/1000/i/73519f4bb3acf90f87a2657e97bf80973fd8cdc953a4d9317eb6bef854046bdd/Front.png" /&#62;


&#60;img width="1000" height="714" width_o="1000" height_o="714" data-src="https://freight.cargo.site/t/original/i/59ed3bb504776e1092edd310dd3244434cadb8f0c8809c5301e3cffc1c17533b/Back.png" data-mid="214370600" border="0"  src="https://freight.cargo.site/w/1000/i/59ed3bb504776e1092edd310dd3244434cadb8f0c8809c5301e3cffc1c17533b/Back.png" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>THE EXPERIENCE SHIFT</title>
				
		<link>https://holliesmith.work/THE-EXPERIENCE-SHIFT</link>

		<pubDate>Mon, 12 Dec 2022 16:00:37 +0000</pubDate>

		<dc:creator>HOLLIE SMITH</dc:creator>

		<guid isPermaLink="true">https://holliesmith.work/THE-EXPERIENCE-SHIFT</guid>

		<description>
	THE EXPERIENCE SHIFT


The Experience Shift is an ongoing, open-source research project dedicated to exploring the future of immersive experience design. 
To capture its focus on change and disruption, the project required an identity that visually embodied transformation. Drawing inspiration from the name itself, the concept of shift and evolution was expressed through the use of color and motion. Gradient shapes were layered and overlapped to create a dynamic sense of movement, reinforcing the project’s ever-evolving nature.


Studio: PralineIdentity, Campaign, Editorial


	&#60;img width="4267" height="2600" width_o="4267" height_o="2600" data-src="https://freight.cargo.site/t/original/i/c66846d93c477c96e9b4241f563bc336c830c695f14feb169f8f9685df5594ea/Hollie_Website_V232.jpg" data-mid="161719922" border="0"  src="https://freight.cargo.site/w/1000/i/c66846d93c477c96e9b4241f563bc336c830c695f14feb169f8f9685df5594ea/Hollie_Website_V232.jpg" /&#62;
&#60;img width="4267" height="2600" width_o="4267" height_o="2600" data-src="https://freight.cargo.site/t/original/i/12bc614ef10caf2422f1c48736046d4baab2f2d0407cceee6ccf0bd4000526a7/Hollie_Website_V233.jpg" data-mid="161719927" border="0"  src="https://freight.cargo.site/w/1000/i/12bc614ef10caf2422f1c48736046d4baab2f2d0407cceee6ccf0bd4000526a7/Hollie_Website_V233.jpg" /&#62;
&#60;img width="4267" height="2600" width_o="4267" height_o="2600" data-src="https://freight.cargo.site/t/original/i/101f2e9f51a71353f940bba93692b3cc58a3fb8f1e41e65cbc189ea579a2072f/Hollie_Website_V234.jpg" data-mid="161719932" border="0"  src="https://freight.cargo.site/w/1000/i/101f2e9f51a71353f940bba93692b3cc58a3fb8f1e41e65cbc189ea579a2072f/Hollie_Website_V234.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>PLATOUX</title>
				
		<link>https://holliesmith.work/PLATOUX</link>

		<pubDate>Mon, 12 Dec 2022 16:35:13 +0000</pubDate>

		<dc:creator>HOLLIE SMITH</dc:creator>

		<guid isPermaLink="true">https://holliesmith.work/PLATOUX</guid>

		<description>
	PLATOUX
‘Naked Waves’ is the first book by photographer Jon Sanchez which focuses on his obsession with the sea. The pages of the book work as a guided stroll across the landscape which capture the viewer’s perspective from out at sea. The idea of repetition and the endless ebb and flow of the wave were reflected in the placement of images and text. The images were divided into sections to correspond to a different colour such as blue, pastel tones and gold to create a rhythm and flow throughout the book.


Studio: PralineBook Design, Editorial
	

	&#60;img width="4267" height="2600" width_o="4267" height_o="2600" data-src="https://freight.cargo.site/t/original/i/c3ec0fc96e1694749b25bd037ea25d81db0a76e95e88915451727827ec663566/Hollie_Website_V242.jpg" data-mid="161723858" border="0"  src="https://freight.cargo.site/w/1000/i/c3ec0fc96e1694749b25bd037ea25d81db0a76e95e88915451727827ec663566/Hollie_Website_V242.jpg" /&#62;


&#60;img width="4267" height="2600" width_o="4267" height_o="2600" data-src="https://freight.cargo.site/t/original/i/ce3a2087fae8ff1457d7a0a9ea9dcc4a827cbecd3fd460b8f1b95feda3601ab9/Hollie_Website_V244.jpg" data-mid="161723860" border="0"  src="https://freight.cargo.site/w/1000/i/ce3a2087fae8ff1457d7a0a9ea9dcc4a827cbecd3fd460b8f1b95feda3601ab9/Hollie_Website_V244.jpg" /&#62;


&#60;img width="4267" height="2600" width_o="4267" height_o="2600" data-src="https://freight.cargo.site/t/original/i/64947e779d0f0a9d5ae245ff059f7a098af5be9651658b6447964562543fda08/Hollie_Website_Vd5.jpg" data-mid="161726537" border="0"  src="https://freight.cargo.site/w/1000/i/64947e779d0f0a9d5ae245ff059f7a098af5be9651658b6447964562543fda08/Hollie_Website_Vd5.jpg" /&#62;

&#60;img width="4267" height="2600" width_o="4267" height_o="2600" data-src="https://freight.cargo.site/t/original/i/56df68bdfed99b020815140166a92fafa915bbc05a5bdf057d5665b8d55cdd09/Hollie_Website_Vd6.jpg" data-mid="161726540" border="0"  src="https://freight.cargo.site/w/1000/i/56df68bdfed99b020815140166a92fafa915bbc05a5bdf057d5665b8d55cdd09/Hollie_Website_Vd6.jpg" /&#62;


&#60;img width="4267" height="2600" width_o="4267" height_o="2600" data-src="https://freight.cargo.site/t/original/i/9b38382bb230d4a7221f842a357eb0e6723df6dceddb2ea98a06ce9cc39fd46c/Hollie_Website_Vd7.jpg" data-mid="161726545" border="0"  src="https://freight.cargo.site/w/1000/i/9b38382bb230d4a7221f842a357eb0e6723df6dceddb2ea98a06ce9cc39fd46c/Hollie_Website_Vd7.jpg" /&#62;


&#60;img width="4267" height="2600" width_o="4267" height_o="2600" data-src="https://freight.cargo.site/t/original/i/6b3b56c6c6ae0f14280e5dde144d81c7a5958a58b80466627b93e3c6de05d2a7/Hollie_Website_Vd8.jpg" data-mid="161726546" border="0"  src="https://freight.cargo.site/w/1000/i/6b3b56c6c6ae0f14280e5dde144d81c7a5958a58b80466627b93e3c6de05d2a7/Hollie_Website_Vd8.jpg" /&#62;

</description>
		
	</item>
		
	</channel>
</rss>