ZEFIRO
Zefiro is an experimental sound project built around the idea of music as an invisible force. Like wind, sound cannot be seen directly — it is only experienced through its effects.
The identity is built around motion as a unifying principle. Movement runs through every element of the brand, from blurred imagery created through camera motion to animated typography and a dynamic logo to reflect the way music exists in time. Unfolding, shifting, and never static.
Brand Identity, Copywriting, Art Direction
Zefiro is an experimental sound project built around the idea of music as an invisible force. Like wind, sound cannot be seen directly — it is only experienced through its effects.
The identity is built around motion as a unifying principle. Movement runs through every element of the brand, from blurred imagery created through camera motion to animated typography and a dynamic logo to reflect the way music exists in time. Unfolding, shifting, and never static.
Brand Identity, Copywriting, Art Direction
