THE EXPERIENCE SHIFT
The Experience Shift is an ongoing, open-source research project dedicated to exploring the future of immersive experience design.
To capture its focus on change and disruption, the project required an identity that visually embodied transformation. Drawing inspiration from the name itself, the concept of shift and evolution was expressed through the use of color and motion. Gradient shapes were layered and overlapped to create a dynamic sense of movement, reinforcing the project’s ever-evolving nature.
Studio: Praline
Identity, Campaign, Editorial
The Experience Shift is an ongoing, open-source research project dedicated to exploring the future of immersive experience design.
To capture its focus on change and disruption, the project required an identity that visually embodied transformation. Drawing inspiration from the name itself, the concept of shift and evolution was expressed through the use of color and motion. Gradient shapes were layered and overlapped to create a dynamic sense of movement, reinforcing the project’s ever-evolving nature.
Studio: Praline
Identity, Campaign, Editorial
