LONDON CRAFT WEEK
For the 2020 edition of London Craft Week, the focus was on the concept of ‘craft’ and its visual expression. Through research into disciplines such as metalworking and glass-blowing, it became clear that the fiery hues seen when metal and glass are heated could be used to express a powerful identity which communicates the idea of craftsmanship and making.
Studio: Praline
Brand Refresh, Campaign, Editorial
For the 2020 edition of London Craft Week, the focus was on the concept of ‘craft’ and its visual expression. Through research into disciplines such as metalworking and glass-blowing, it became clear that the fiery hues seen when metal and glass are heated could be used to express a powerful identity which communicates the idea of craftsmanship and making.
Studio: Praline
Brand Refresh, Campaign, Editorial
