IT’S ORGANIC
It’s Organic is a wellness brand that focuses on empathy and care. Their principal aim is to make the complicated world of wellness more approachable and easy to understand. They do this by being honest about their products and how they’re made, choosing clarity over ambiguity, and always putting the benefits first.
By getting to know the founders, a clear positioning and brand strategy for It’s Organic was identified, highlighting its uniqueness through a genuine personal story and an open dialogue with customers. The tone of voice and design were then developed to align with this narrative.
Studio: Praline
Identity, Web Design, Strategy, Tone of Voice
It’s Organic is a wellness brand that focuses on empathy and care. Their principal aim is to make the complicated world of wellness more approachable and easy to understand. They do this by being honest about their products and how they’re made, choosing clarity over ambiguity, and always putting the benefits first.
By getting to know the founders, a clear positioning and brand strategy for It’s Organic was identified, highlighting its uniqueness through a genuine personal story and an open dialogue with customers. The tone of voice and design were then developed to align with this narrative.
Studio: Praline
Identity, Web Design, Strategy, Tone of Voice
